Site Content

Content is the single most important component of the UMW website. Solid, well-written copy and a user-friendly information architecture are the difference between a happy user and a frustrated user. Copy is the foundation – it informs design, it’s the building block for the rest of the bells and whistles.

Good content is audience-focused, goal-driven, concise, clear, sustainable, and minimizes jargon.

Explore how to create good content: