Testing Admissions

Admissions task 1 - new nav

As previously mentioned in User Testing Round One - What you’re telling us, the goal of the recent navigation surveys is to ultimately restructure the navigation for the website. Our main issue going into this particular survey was deciding what information was necessary to include. As the current structure covers a broader scope of information not necessarily related to admissions (e.g. aspects of student life), we carried some of that information over to the new structure, tested it, and found that most of it as suspected is not information that needs to be included within admissions. Based on your feedback, we are disregarding the following tasks as the information will not be included in new navigation.: 11: Where could you find information on transportation options? 8: Where could you find which residence halls are co-ed? 14: Where could you find information about on-campus dining options? 15: Where could you find a list of clubs? As for the breakdown of the data … [Read more...]

User Testing Round One – What you’re telling us

Image shows navigation test outcomes for current navigation structure as of 3/26/15.

Results are in for the navigation survey sent out in January! Our goal is to make the UMW website’s navigation intuitive and functional. To accomplish that we are breaking down our navigation to its basic structure, surveying the Mary Washington community using software built specifically to test website navigation, and analyzing your responses to create a navigation tailored to you. The proposed new navigation tested incredibly well, overall, and we learned a lot about user experience and UMW audience expectations. Users (that's you) can now take the navigation survey for the admissions site. For the first round we had two surveys in which we asked randomly assigned participants to perform a series of five tasks. The set of tasks was identical across the two surveys, but the navigation used to perform those tasks differed. This allowed us to compare our current navigation to a new, proposed one, and see what worked and what absolutely did not work for both. It also allowed us to see … [Read more...]